LOGO SOLUTION

DMS Auto Services

Performance focused workshop based in South Wales. Providing Upgrades, Tuning, Wiring, Alignment & Corner weighting and Full Rolling Road Services.

After already working with DMS on their conventional automotive services branding, they approached us to compose a new logo and brand spin off for their performance arm, DMS Performance. The trick here was to tie in the existing branding for continuity, whilst allowing the performance arm to have its own distinct identity.

The logo is made up of carefully detailed custom lettering with an interweaving dyno-graph line illustrating the increase in performance cars will see after visiting the shop. The logo was offering in fully detailed specification as well as multiple simplified variants suitable for all sorts of applications.